Cut and Cook Smokehouse is a Dallas Based Smokehouse BBQ. The only one in the city of its name. Family owned place and not a chain just as it should be. Family friendly establishment with a rich history and savory menu for those smokehouse lovers. I wanted to get to back to my Texan roots for this branding Identity project. I went with meat/flesh colors along with a screenprint textured font to give it that Grilled look. For the smokehouse text I made it navy blue to contrast. but kept it small so that it may not take away from the main design.
The Dark Horse Brewing Co is a Brewery located in Oak Cliff started by USMC veterans. The founders wanted to pay homage to the 3/5 Dark Regiment and make a friendly drinking enviorment for fellow vets, college students and local brew lovers. This Identitiy campaign wasa tribute for my 4 years served in the Marine Corps and love for breweries. Since Marines have a outstanding relationship with beer I thought why not merge the 2 into a brand. I used the Pale yellow, with a Strong Red and kept the Horse black/dark for namesake.
Sushi and Ramen in Arlington gave me oppurtunity to design 4 mural panels for the inside of their resturant. I drew up the floating lucky cat monk, ramenfish, koi bowl and octochef on procreate with inspiration from the works of Kim jung gi on how he builds dynamic scenes. They enjoyed the designs so much that they adopted the Lucky cat monk and Ramenfish for their work shirts. The murals were already a challenge but to now screenprint the shirts was whole different beast within it self. The job was completed and I learned alot from this oppurtunity. Whenever I design a logo for a company now, I also offer Screenprinting or mural services to complement the package. The mural panels were done with MTN black paint markers and MTN gold Studio spray paint. All clothing was screenprinted with VORTEX Plasticol ink. Thank you Sushi and Ramen for the oppurtunity, and thank you Maria for the accurate translations
A group Packaging project between me and Dan Sindri. We came up with the Outer Limits toy company to package some water guns for kids. The squirt guns had a futuristic look to them so we sold them off a “ray guns” in the packaging info. We wanted a 50’s retro futuristic look with the Red, Yellow and Blue color scheme. For the font we went with Frutiger’s Univers since it has that retro feel to it. Dan came in with the heavy Illustrations for the Cover art and inside collectable card, We both worked on the box design but he came up with the gun slot holders (awesome idea!). I covered the type and side/rear/inside cover art detailing the raygun schematics. The box was made and the graphics were printed to where they could show some of the cardboard like oldschool toy boxes.
A group Packaging project between me, Dan and Jess. We came up with the Riot Hair company to package punk rock hair goo that could be sold in stores and concert venues for attendees. Project had a big emphasis on illustrations and neon colors. We also brought in photography from my good friend’s Cheech portfolio to give it that grunge B/W look.
Before I graduated I wanted to redesign my whole freelance brand/logo. Also I wanted a way to advertise my business. I got a idea from a close friend of mine while we were screenprinting, to make business shirts not for a resturant or landscaping but for our freelancing lifestyles. It was a awesome promo idea, instead of handing out business cards that people forget about , instead we make them a shirt that has all of business info. Customers would wear it out and if interested people could would see the contact info of the designer on the back. After all that was done I still came up with a new business card design. All shirts were handprinted with white or red VORTEX plasticol ink. Business cards were made with a Spot UV raise in certain areas to give it a distinct feel/look. To me it reinforces that only these are vauble. Only a select few receive them. Thank you Cheech for the professional pictures of the shirt. Thank you TJ for helping me with the layout of my card.
Vato Loco Tattoo is a tattoo shop based in Arlington. “Vato Loco” translated basically means crazy dude. I thought to give the brand a redesign since their logo was highly detailed and could be simplified. I gave it a animal persona instead of the iconic chicano with lowrider hat design. For this I designed a mellow looking pitbull sporting a black bandana. A reference to the cholo/lowrider culture. We know that these dogs get a bad rep cause of a few bad owners, but they can also be symbol of protection and bravado. I brought in a tan for the pits coat color. Black and white for bandana and a touch of red for the ear. Thank you Javier for the oppurtunity to do this.
Poster Campaign Design from 2017 till now. The first Poster was designed for my screen printing workshops at the UTA fablab. Sadly the worldwide plague put a end to that. The poster was made but sadly not burned and printed on mass. The 2nd poster designs were for my first solo show at the Sour Grapes Studio. Rides Raps and Random things. The 3rd set of posters was a proposal made for a type show at UTA. One poster for the way finding and 2 for the information, dates, locations etc. Sadly It was chosen, that honor goes to the awesome designer Dan P. The 4th poster was a not only a poster but a brochure on the flip side for the Okinawa Tug o War. The last posters were made for a call to action to vote. The other Poster was a type anatomy based on the font of Lato. It is literally Type anatomy, a homage to my love for the medical field and human anatomy
For this project I redesigned the most recent CPR/AED Ibook/manual. The manural was full of text as a medical manual should be but I thought to include alot more illustrations for more creative readers as myself. We like pictures with our words. I used an extensive color scheme. Most colors coming from the medical field, along with the medical font of Lato. It was a challenge to use just one font with many variations but in the end it proved to be the right choice. It also pushed me to start using just one font on many of my future projects also. The simpler the better. The choice to use different page colors instead of just white came from the decision that some pubs can be outright boring with same pages and long lines of paragraphs with no variation. I decided to color code each chapter with alternating colors to keep the reader interested and awake.